An integrated marketing communications campaign for DOST-FPRDI Bamboo Musical Instruments Processing Center

• Main Author: Palaypayon, Maybell Mariella A.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Bamboo products—Philippines—Marketing; Musical instruments—Philippines—Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/57; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1063&context=etdm_market
• Institution: De La Salle University

The Bamboo Musical Instrument Processing Center (BMIPC) was launched in 2021 by the Department of Science and Technology’s Forest Products Research and Development Institute (DOST-FPRDI) to develop science-based solutions to help improve bamboo musical instruments manufacture. Bamboo musical instrum...