The other business aside from showbiz: Effectiveness of celebrity endorsing their own business venture

The pandemic has redefined the business landscape globally. Some sectors are forced to reduce their operations while others are left with no choice but to close their shops. The show business is not exempted from the negative effects of the pandemic. As celebrities grapple with the situation, some d...

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Bibliographic Details
Main Authors: Bautista, Reynaldo A., Jr., Mangilet, Dave Vincent A., Reyes, Mirabel
Format: text
Published: Animo Repository 2020
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/faculty_research/10343
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Institution: De La Salle University
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