The other business aside from showbiz: Effectiveness of celebrity endorsing their own business venture

• المؤلفون الرئيسيون: Bautista, Reynaldo A., Jr., Mangilet, Dave Vincent A., Reyes, Mirabel
• التنسيق: text
• منشور في: Animo Repository 2020
• الموضوعات: Endorsements in advertising; Businesspeople; Advertising and Promotion Management
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/faculty_research/10343

The pandemic has redefined the business landscape globally. Some sectors are forced to reduce their operations while others are left with no choice but to close their shops. The show business is not exempted from the negative effects of the pandemic. As celebrities grapple with the situation, some d...