We-commerce: A study on Filipino consumers trading in a social context through online closed community groups (CCGs)

• المؤلفون الرئيسيون: Jordan, Chiara Marie R., Obra, Kristina Pauline B.
• التنسيق: text
• منشور في: Animo Repository 2020
• الموضوعات: Electronic commerce—Philippines; Online social networks—Philippines; E-Commerce; Social Media
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/faculty_research/10905
• المؤسسة: De La Salle University

With the rise of e-commerce, much innovation has taken place in various forms, be it the retailer websites, brand websites, or online shopping applications wherein the bulk of online trading transpires. However, it should be recognized that consumers may place value on other factors of which one or...