Enhancing the media activity form

• Main Author: Manio, Donna Patricia Lopez
• Format: text
• Published: Animo Repository 2024
• Subjects: Public Relations and Advertising
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/12244
• Institution: De La Salle University

De La Salle University constantly reaches out to its stakeholders and builds its brand equity through various public relations efforts such as the Lasallian Scholarium Awards, press conferences, media guidebook of expertise, and different media guestings and participants. While the Office for Strate...