Understanding the motivations and challenges of early generation Z college students while establishing online baking businesses amid the COVID-19 pandemic

• Main Authors: Santos, Joseph Emil N., Tenorio, Alice Katherine
• Format: text
• Published: Animo Repository 2020
• Subjects: Electronic commerce—Philippines; Baked products industry—Philippines; Generation Z—Philippines—Economic conditions; COVID-19 Pandemic, 2020- —Philippines; Home-based businesses—Philippines; Internet marketing—Philippines; Entrepreneurial and Small Business Operations; Marketing; Social Media
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/11281
• Institution: De La Salle University

The paper offers an in-depth view of the considerations, influences, and experiences of college students and fresh graduates starting a baking business amid the COVID-19 pandemic. With the problem of unemployment and the increase of non-hiring employers amid the pandemic, along with the increased ti...