A statistical research data analysis about consumer preference on online food delivery
Given the increase of restaurants and food hub in the Philippines, one brand that is breaking the online delivery industry has been analyzed. It successfully brought food delivery system, tapping on the digital features like website and mobile applications. Targeting the young professionals aged 25-...
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2020
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oai:animorepository.dlsu.edu.ph:faculty_research-110882023-11-24T02:59:23Z A statistical research data analysis about consumer preference on online food delivery Tenorio, Alice Katherine P. Given the increase of restaurants and food hub in the Philippines, one brand that is breaking the online delivery industry has been analyzed. It successfully brought food delivery system, tapping on the digital features like website and mobile applications. Targeting the young professionals aged 25-34 years old, working urban professionals who spend most of their time in the offices and has no time to prepare their own meals; online food delivery revolves around the new manifesto in marketing: service. This case study highlights and tries to understand each consumer’s preference based on total successful order amount, mode of payment (cash or online payment/credit card) and order channel (website or mobile app) based on customers’ geographical locations (cities in Metro Manila and Cebu) and customer type (old or new). 2020-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/11275 Faculty Research Work Animo Repository Consumers' preferences Food delivery services Marketing Internet marketing Marketing |
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De La Salle University |
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De La Salle University Library |
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Asia |
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Philippines Philippines |
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De La Salle University Library |
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DLSU Institutional Repository |
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Consumers' preferences Food delivery services Marketing Internet marketing Marketing |
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Consumers' preferences Food delivery services Marketing Internet marketing Marketing Tenorio, Alice Katherine P. A statistical research data analysis about consumer preference on online food delivery |
| description |
Given the increase of restaurants and food hub in the Philippines, one brand that is breaking the online delivery industry has been analyzed. It successfully brought food delivery system, tapping on the digital features like website and mobile applications. Targeting the young professionals aged 25-34 years old, working urban professionals who spend most of their time in the offices and has no time to prepare their own meals; online food delivery revolves around the new manifesto in marketing: service. This case study highlights and tries to understand each consumer’s preference based on total successful order amount, mode of payment (cash or online payment/credit card) and order channel (website or mobile app) based on customers’ geographical locations (cities in Metro Manila and Cebu) and customer type (old or new). |
| format |
text |
| author |
Tenorio, Alice Katherine P. |
| author_facet |
Tenorio, Alice Katherine P. |
| author_sort |
Tenorio, Alice Katherine P. |
| title |
A statistical research data analysis about consumer preference on online food delivery |
| title_short |
A statistical research data analysis about consumer preference on online food delivery |
| title_full |
A statistical research data analysis about consumer preference on online food delivery |
| title_fullStr |
A statistical research data analysis about consumer preference on online food delivery |
| title_full_unstemmed |
A statistical research data analysis about consumer preference on online food delivery |
| title_sort |
statistical research data analysis about consumer preference on online food delivery |
| publisher |
Animo Repository |
| publishDate |
2020 |
| url |
https://animorepository.dlsu.edu.ph/faculty_research/11275 |
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