A conceptual validation of Sherif's trichotonomy on the latitudes (zones) of acceptance, neutrality and rejection as applied to marketing-related issues

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Bibliographic Details
Main Authors: Arevalo, Antonio R., Jr., Badillo, Rustica D.
Format: text
Published: Animo Repository 1999
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/faculty_research/9828
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Institution: De La Salle University
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