The dimensions and forms of consumer-brand relationship: Conceptualization and empirical validation

Master's

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Bibliographic Details
Main Author: GOH SOH YIN, INGE
Other Authors: MARKETING
Format: Theses and Dissertations
Language:English
Published: 2010
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/14225
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Institution: National University of Singapore
Language: English