A cut from above: The impact of loyalty program status on member's behavior
This study identified the differences on the behavior between elite and non-elite members of a loyalty program. Behaviors measured were personal referrals, personal information sharing, openness to store promotions, increasing purchases, and marketing research support. Results showed the significant...
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| Format: | text |
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Animo Repository
2013
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| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/708 |
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| Institution: | De La Salle University |