A cut from above: The impact of loyalty program status on member's behavior
This study identified the differences on the behavior between elite and non-elite members of a loyalty program. Behaviors measured were personal referrals, personal information sharing, openness to store promotions, increasing purchases, and marketing research support. Results showed the significant...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Published: |
Animo Repository
2013
|
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/708 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |
| id |
oai:animorepository.dlsu.edu.ph:faculty_research-1707 |
|---|---|
| record_format |
eprints |
| spelling |
oai:animorepository.dlsu.edu.ph:faculty_research-17072024-03-26T03:02:29Z A cut from above: The impact of loyalty program status on member's behavior Mesa, Fredelita Espiritu de This study identified the differences on the behavior between elite and non-elite members of a loyalty program. Behaviors measured were personal referrals, personal information sharing, openness to store promotions, increasing purchases, and marketing research support. Results showed the significant differences on behavior such as personal referrals and increasing purchases. The store benefits personal referrals from the non-elite members while increasing purchases from elite members. © 2013 De La Salle University, Philippines. 2013-08-02T07:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/708 Faculty Research Work Animo Repository |
| institution |
De La Salle University |
| building |
De La Salle University Library |
| continent |
Asia |
| country |
Philippines Philippines |
| content_provider |
De La Salle University Library |
| collection |
DLSU Institutional Repository |
| description |
This study identified the differences on the behavior between elite and non-elite members of a loyalty program. Behaviors measured were personal referrals, personal information sharing, openness to store promotions, increasing purchases, and marketing research support. Results showed the significant differences on behavior such as personal referrals and increasing purchases. The store benefits personal referrals from the non-elite members while increasing purchases from elite members. © 2013 De La Salle University, Philippines. |
| format |
text |
| author |
Mesa, Fredelita Espiritu de |
| spellingShingle |
Mesa, Fredelita Espiritu de A cut from above: The impact of loyalty program status on member's behavior |
| author_facet |
Mesa, Fredelita Espiritu de |
| author_sort |
Mesa, Fredelita Espiritu de |
| title |
A cut from above: The impact of loyalty program status on member's behavior |
| title_short |
A cut from above: The impact of loyalty program status on member's behavior |
| title_full |
A cut from above: The impact of loyalty program status on member's behavior |
| title_fullStr |
A cut from above: The impact of loyalty program status on member's behavior |
| title_full_unstemmed |
A cut from above: The impact of loyalty program status on member's behavior |
| title_sort |
cut from above: the impact of loyalty program status on member's behavior |
| publisher |
Animo Repository |
| publishDate |
2013 |
| url |
https://animorepository.dlsu.edu.ph/faculty_research/708 |
| _version_ |
1795381036690964480 |