Merging, masquerading and morphing: Metaphors and the World Wide Web
We examine the role of metaphors in relation to Web-based phenomena through a comparative study of 29 Web portals, established under a World Bank project known as the Development Gateway. Our analysis suggests that three metaphors - expert, market and community - are particularly significant across...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Published: |
Animo Repository
2009
|
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/930 https://animorepository.dlsu.edu.ph/context/faculty_research/article/1929/type/native/viewcontent |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |
| Summary: | We examine the role of metaphors in relation to Web-based phenomena through a comparative study of 29 Web portals, established under a World Bank project known as the Development Gateway. Our analysis suggests that three metaphors - expert, market and community - are particularly significant across these portals, either separately or in combination. The study indicates three particular ways in which these metaphors can combine - merging, masquerading and morphing. We conclude by discussing the implications of using metaphor to understand how practitioners design Web portals and how users engage with them. © The Author(s), 2009. |
|---|