Merging, masquerading and morphing: Metaphors and the World Wide Web
We examine the role of metaphors in relation to Web-based phenomena through a comparative study of 29 Web portals, established under a World Bank project known as the Development Gateway. Our analysis suggests that three metaphors - expert, market and community - are particularly significant across...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Published: |
Animo Repository
2009
|
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/930 https://animorepository.dlsu.edu.ph/context/faculty_research/article/1929/type/native/viewcontent |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |
| id |
oai:animorepository.dlsu.edu.ph:faculty_research-1929 |
|---|---|
| record_format |
eprints |
| spelling |
oai:animorepository.dlsu.edu.ph:faculty_research-19292023-03-23T01:23:26Z Merging, masquerading and morphing: Metaphors and the World Wide Web Pablo, Zelinna Cynthia D. Hardy, Cynthia We examine the role of metaphors in relation to Web-based phenomena through a comparative study of 29 Web portals, established under a World Bank project known as the Development Gateway. Our analysis suggests that three metaphors - expert, market and community - are particularly significant across these portals, either separately or in combination. The study indicates three particular ways in which these metaphors can combine - merging, masquerading and morphing. We conclude by discussing the implications of using metaphor to understand how practitioners design Web portals and how users engage with them. © The Author(s), 2009. 2009-08-01T07:00:00Z text text/html https://animorepository.dlsu.edu.ph/faculty_research/930 https://animorepository.dlsu.edu.ph/context/faculty_research/article/1929/type/native/viewcontent Faculty Research Work Animo Repository |
| institution |
De La Salle University |
| building |
De La Salle University Library |
| continent |
Asia |
| country |
Philippines Philippines |
| content_provider |
De La Salle University Library |
| collection |
DLSU Institutional Repository |
| description |
We examine the role of metaphors in relation to Web-based phenomena through a comparative study of 29 Web portals, established under a World Bank project known as the Development Gateway. Our analysis suggests that three metaphors - expert, market and community - are particularly significant across these portals, either separately or in combination. The study indicates three particular ways in which these metaphors can combine - merging, masquerading and morphing. We conclude by discussing the implications of using metaphor to understand how practitioners design Web portals and how users engage with them. © The Author(s), 2009. |
| format |
text |
| author |
Pablo, Zelinna Cynthia D. Hardy, Cynthia |
| spellingShingle |
Pablo, Zelinna Cynthia D. Hardy, Cynthia Merging, masquerading and morphing: Metaphors and the World Wide Web |
| author_facet |
Pablo, Zelinna Cynthia D. Hardy, Cynthia |
| author_sort |
Pablo, Zelinna Cynthia D. |
| title |
Merging, masquerading and morphing: Metaphors and the World Wide Web |
| title_short |
Merging, masquerading and morphing: Metaphors and the World Wide Web |
| title_full |
Merging, masquerading and morphing: Metaphors and the World Wide Web |
| title_fullStr |
Merging, masquerading and morphing: Metaphors and the World Wide Web |
| title_full_unstemmed |
Merging, masquerading and morphing: Metaphors and the World Wide Web |
| title_sort |
merging, masquerading and morphing: metaphors and the world wide web |
| publisher |
Animo Repository |
| publishDate |
2009 |
| url |
https://animorepository.dlsu.edu.ph/faculty_research/930 https://animorepository.dlsu.edu.ph/context/faculty_research/article/1929/type/native/viewcontent |
| _version_ |
1762035138690023424 |