Merging, masquerading and morphing: Metaphors and the World Wide Web

We examine the role of metaphors in relation to Web-based phenomena through a comparative study of 29 Web portals, established under a World Bank project known as the Development Gateway. Our analysis suggests that three metaphors - expert, market and community - are particularly significant across...

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Bibliographic Details
Main Authors: Pablo, Zelinna Cynthia D., Hardy, Cynthia
Format: text
Published: Animo Repository 2009
Online Access:https://animorepository.dlsu.edu.ph/faculty_research/930
https://animorepository.dlsu.edu.ph/context/faculty_research/article/1929/type/native/viewcontent
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Institution: De La Salle University
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