Predictive model of attention in viewing selected grocery products

There are many factors that are competing for customer's attention inside a grocery store. With so many products to choose from it is important for marketers to understand how consumers' attention can be maximized. There is little knowledge available on the specific type and amount of prod...

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Bibliographic Details
Main Authors: Seva, Rosemary R., Go, Kimberly, Garcia, Kathleen, Grindulo, Winnie
Format: text
Published: Animo Repository 2011
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Online Access:https://animorepository.dlsu.edu.ph/faculty_research/2019
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Institution: De La Salle University