Predictive model of attention in viewing selected grocery products

• Main Authors: Seva, Rosemary R., Go, Kimberly, Garcia, Kathleen, Grindulo, Winnie
• Format: text
• Published: Animo Repository 2011
• Subjects: Display of merchandise; Attention; Consumer behavior; Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/2019
• Institution: De La Salle University

There are many factors that are competing for customer's attention inside a grocery store. With so many products to choose from it is important for marketers to understand how consumers' attention can be maximized. There is little knowledge available on the specific type and amount of prod...