A predictive model of attention in viewing selected grocery food products

Studies on visual attention have identified certain visual factors that attract consumer attention. Visual attention had been found to be related to in-store visual factors such as shelf position, number of facings, and packaging design. However, despite their importance attracting consumer attentio...

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Bibliographic Details
Main Authors: Garcia, Kathleen V., Go, Kimberly L., Grindulo, Winnie V.
Format: text
Language:English
Published: Animo Repository 2008
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Online Access:https://animorepository.dlsu.edu.ph/etd_honors/279
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Institution: De La Salle University
Language: English