A predictive model of attention in viewing selected grocery food products

Studies on visual attention have identified certain visual factors that attract consumer attention. Visual attention had been found to be related to in-store visual factors such as shelf position, number of facings, and packaging design. However, despite their importance attracting consumer attentio...

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Main Authors: Garcia, Kathleen V., Go, Kimberly L., Grindulo, Winnie V.
格式: text
語言:English
出版: Animo Repository 2008
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在線閱讀:https://animorepository.dlsu.edu.ph/etd_honors/279
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機構: De La Salle University
語言: English