Jollibee Foods Corporation
The Philippines ‘leading food service company has grown both organically and through acquisitions. Ranked among Asia’s top companies, it now dominates the fast-food market in its home country, where it offers four separate fast-food concepts under separate brand identities, led by the original Jolli...
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| Main Authors: | , , |
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| Format: | text |
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Animo Repository
2007
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/6079 |
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| Institution: | De La Salle University |
| Summary: | The Philippines ‘leading food service company has grown both organically and through acquisitions. Ranked among Asia’s top companies, it now dominates the fast-food market in its home country, where it offers four separate fast-food concepts under separate brand identities, led by the original Jollibee stores. However, despite international aspirations, it has made only modest progress overseas, where recent growth has come primarily from purchase of the Yonghe King chain in China |
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