Jollibee Foods Corporation
The Philippines ‘leading food service company has grown both organically and through acquisitions. Ranked among Asia’s top companies, it now dominates the fast-food market in its home country, where it offers four separate fast-food concepts under separate brand identities, led by the original Jolli...
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2007
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oai:animorepository.dlsu.edu.ph:faculty_research-69452022-06-03T02:16:30Z Jollibee Foods Corporation Garcia, Leonardo R., Jr. Lovelock, Christopher Wirtz, Jochen The Philippines ‘leading food service company has grown both organically and through acquisitions. Ranked among Asia’s top companies, it now dominates the fast-food market in its home country, where it offers four separate fast-food concepts under separate brand identities, led by the original Jollibee stores. However, despite international aspirations, it has made only modest progress overseas, where recent growth has come primarily from purchase of the Yonghe King chain in China 2007-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/6079 Faculty Research Work Animo Repository Jollibee Foods Corporation Fast food restaurants—Philippines Food service—Philippines Industrial Organization |
| institution |
De La Salle University |
| building |
De La Salle University Library |
| continent |
Asia |
| country |
Philippines Philippines |
| content_provider |
De La Salle University Library |
| collection |
DLSU Institutional Repository |
| topic |
Jollibee Foods Corporation Fast food restaurants—Philippines Food service—Philippines Industrial Organization |
| spellingShingle |
Jollibee Foods Corporation Fast food restaurants—Philippines Food service—Philippines Industrial Organization Garcia, Leonardo R., Jr. Lovelock, Christopher Wirtz, Jochen Jollibee Foods Corporation |
| description |
The Philippines ‘leading food service company has grown both organically and through acquisitions. Ranked among Asia’s top companies, it now dominates the fast-food market in its home country, where it offers four separate fast-food concepts under separate brand identities, led by the original Jollibee stores. However, despite international aspirations, it has made only modest progress overseas, where recent growth has come primarily from purchase of the Yonghe King chain in China |
| format |
text |
| author |
Garcia, Leonardo R., Jr. Lovelock, Christopher Wirtz, Jochen |
| author_facet |
Garcia, Leonardo R., Jr. Lovelock, Christopher Wirtz, Jochen |
| author_sort |
Garcia, Leonardo R., Jr. |
| title |
Jollibee Foods Corporation |
| title_short |
Jollibee Foods Corporation |
| title_full |
Jollibee Foods Corporation |
| title_fullStr |
Jollibee Foods Corporation |
| title_full_unstemmed |
Jollibee Foods Corporation |
| title_sort |
jollibee foods corporation |
| publisher |
Animo Repository |
| publishDate |
2007 |
| url |
https://animorepository.dlsu.edu.ph/faculty_research/6079 |
| _version_ |
1767196467807649792 |