Jollibee Foods Corporation

The Philippines ‘leading food service company has grown both organically and through acquisitions. Ranked among Asia’s top companies, it now dominates the fast-food market in its home country, where it offers four separate fast-food concepts under separate brand identities, led by the original Jolli...

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Bibliographic Details
Main Authors: Garcia, Leonardo R., Jr., Lovelock, Christopher, Wirtz, Jochen
Format: text
Published: Animo Repository 2007
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Online Access:https://animorepository.dlsu.edu.ph/faculty_research/6079
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Institution: De La Salle University

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