A comparison of service quality of six Philippine fast-food chains using a modified SERVQUAL instrument

The SERVQUAL is a customer survey instrument used to measure service quality gaps across a wide variety of services. It is a multiple-item scale for measuring expectations and perceptions of service quality. A score for the quality of service is calculated by computing the differences between the ra...

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Bibliographic Details
Main Authors: Li, Richard C., Kabiling, Wilfrido
Format: text
Published: Animo Repository 2007
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/faculty_research/6838
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Institution: De La Salle University