A comparison of service quality of six Philippine fast-food chains using a modified SERVQUAL instrument
The SERVQUAL is a customer survey instrument used to measure service quality gaps across a wide variety of services. It is a multiple-item scale for measuring expectations and perceptions of service quality. A score for the quality of service is calculated by computing the differences between the ra...
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| Main Authors: | , |
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| Format: | text |
| Published: |
Animo Repository
2007
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/6838 |
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| Institution: | De La Salle University |