A performance comparison of six Philippine fast-food chains on service and food quality dimensions using a modified SERVQUAL instrument

• المؤلف الرئيسي: Li, Richard C.
• التنسيق: text
• منشور في: Animo Repository 2007
• الموضوعات: Fast food restaurants—Philippines—Quality control; Operations Research, Systems Engineering and Industrial Engineering
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/faculty_research/6855

The SERVQUAL is a customer survey instrument used to measure service quality gaps across a wide variety of services. It is a multiple-item scale for measuring customer expectations and perceptions of service quality. A score for the quality of service is calculated by computing the differences betwe...