A performance comparison of six Philippine fast-food chains on service and food quality dimensions using a modified SERVQUAL instrument
The SERVQUAL is a customer survey instrument used to measure service quality gaps across a wide variety of services. It is a multiple-item scale for measuring customer expectations and perceptions of service quality. A score for the quality of service is calculated by computing the differences betwe...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Published: |
Animo Repository
2007
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/6855 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |