Promoting lifelong learning: What marketers can learn from social capital theory
Social Capital (SC) refers to the nature and extent of one’s participation in informal networks and formal civic organizations. It includes network access and forms of participation, namely: “bonding” and “bridging” social capital (Putnam, 2000). This research shares insights on how higher education...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | text |
| Published: |
Animo Repository
2015
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/8314 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |