Promoting lifelong learning: What marketers can learn from social capital theory

• Main Authors: Mones, Reynaldo A., Bautista, Reynaldo A., Rola, Marjorie R.
• Format: text
• Published: Animo Repository 2015
• Subjects: Continuing education—Philippines; Non-formal education—Philippines; Adult education—Philippines; Social capital (Sociology)—Philippines; Adult and Continuing Education
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/8314
• Institution: De La Salle University

Social Capital (SC) refers to the nature and extent of one’s participation in informal networks and formal civic organizations. It includes network access and forms of participation, namely: “bonding” and “bridging” social capital (Putnam, 2000). This research shares insights on how higher education...