A study of the Philippine credit card industry

• Main Author: Miguel, John Evan C.
• Format: text
• Published: Animo Repository 2007
• Subjects: Point-of-sale systems industry—Philippines; Credit cards—Philippines; Other Business
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/8349
• Institution: De La Salle University

The project paper aims to provide information on the credit card industry of the Philippines. lt is designed to help the reader understand the present condition of the credit card industry. It provides the information needed by the manager in evaluating the decision to be made. The scope of this project is limited to the sales and marketing constraints of the Philippine credit card industry specifically of Bank of the Philippine Islands. Bank of the Philippine Islands is a financial Institution with 155 years of existence. It is one of the country's premiere banks. The limitation of the study is on constraints of BPI Villa Ortigas Express Banking Center. BPI Villa Ortigas is located at Santolan and Granada St. of Quezon City. The objective of the study is to determine which marketing strategy, promotional activities and techniques to initiate for the branch to reach its sales target tor the year-end 2006.