Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines

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Main Authors: Casalme, James Kevin, Dizon, Joseph, Laguna, Jeselle Rose, Pamaong, Maria Theresa, Salonga, Norby Roque, Soriano, Shania Darla
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Published: Animo Repository 2021
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Online Access:https://animorepository.dlsu.edu.ph/faculty_research/8663
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Institution: De La Salle University
id oai:animorepository.dlsu.edu.ph:faculty_research-9249
record_format eprints
spelling oai:animorepository.dlsu.edu.ph:faculty_research-92492023-03-13T02:10:02Z Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines Casalme, James Kevin Dizon, Joseph Laguna, Jeselle Rose Pamaong, Maria Theresa Salonga, Norby Roque Soriano, Shania Darla 2021-12-01T08:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/8663 Faculty Research Work Animo Repository Consumer behavior—Philippines Popular culture—Philippines—Korean influences Growth and Development Other Languages, Societies, and Cultures
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
topic Consumer behavior—Philippines
Popular culture—Philippines—Korean influences
Growth and Development
Other Languages, Societies, and Cultures
spellingShingle Consumer behavior—Philippines
Popular culture—Philippines—Korean influences
Growth and Development
Other Languages, Societies, and Cultures
Casalme, James Kevin
Dizon, Joseph
Laguna, Jeselle Rose
Pamaong, Maria Theresa
Salonga, Norby Roque
Soriano, Shania Darla
Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines
format text
author Casalme, James Kevin
Dizon, Joseph
Laguna, Jeselle Rose
Pamaong, Maria Theresa
Salonga, Norby Roque
Soriano, Shania Darla
author_facet Casalme, James Kevin
Dizon, Joseph
Laguna, Jeselle Rose
Pamaong, Maria Theresa
Salonga, Norby Roque
Soriano, Shania Darla
author_sort Casalme, James Kevin
title Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines
title_short Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines
title_full Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines
title_fullStr Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines
title_full_unstemmed Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines
title_sort unraveling the impact of korean pop culture on filipino consumer behavior: the case of bts army philippines
publisher Animo Repository
publishDate 2021
url https://animorepository.dlsu.edu.ph/faculty_research/8663
_version_ 1767196898120171520