Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines
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oai:animorepository.dlsu.edu.ph:faculty_research-92492023-03-13T02:10:02Z Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines Casalme, James Kevin Dizon, Joseph Laguna, Jeselle Rose Pamaong, Maria Theresa Salonga, Norby Roque Soriano, Shania Darla 2021-12-01T08:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/8663 Faculty Research Work Animo Repository Consumer behavior—Philippines Popular culture—Philippines—Korean influences Growth and Development Other Languages, Societies, and Cultures |
institution |
De La Salle University |
building |
De La Salle University Library |
continent |
Asia |
country |
Philippines Philippines |
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De La Salle University Library |
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DLSU Institutional Repository |
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Consumer behavior—Philippines Popular culture—Philippines—Korean influences Growth and Development Other Languages, Societies, and Cultures |
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Consumer behavior—Philippines Popular culture—Philippines—Korean influences Growth and Development Other Languages, Societies, and Cultures Casalme, James Kevin Dizon, Joseph Laguna, Jeselle Rose Pamaong, Maria Theresa Salonga, Norby Roque Soriano, Shania Darla Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines |
format |
text |
author |
Casalme, James Kevin Dizon, Joseph Laguna, Jeselle Rose Pamaong, Maria Theresa Salonga, Norby Roque Soriano, Shania Darla |
author_facet |
Casalme, James Kevin Dizon, Joseph Laguna, Jeselle Rose Pamaong, Maria Theresa Salonga, Norby Roque Soriano, Shania Darla |
author_sort |
Casalme, James Kevin |
title |
Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines |
title_short |
Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines |
title_full |
Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines |
title_fullStr |
Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines |
title_full_unstemmed |
Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines |
title_sort |
unraveling the impact of korean pop culture on filipino consumer behavior: the case of bts army philippines |
publisher |
Animo Repository |
publishDate |
2021 |
url |
https://animorepository.dlsu.edu.ph/faculty_research/8663 |
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1767196898120171520 |