Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines

Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines

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Bibliographic Details
Main Authors:	Casalme, James Kevin, Dizon, Joseph, Laguna, Jeselle Rose, Pamaong, Maria Theresa, Salonga, Norby Roque, Soriano, Shania Darla
Format:	text
Published:	Animo Repository 2021
Subjects:	Consumer behavior—Philippines Popular culture—Philippines—Korean influences Growth and Development Other Languages, Societies, and Cultures
Online Access:	https://animorepository.dlsu.edu.ph/faculty_research/8663
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	De La Salle University

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