Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines

Unraveling the impact of Korean pop culture on Filipino consumer behavior: The case of BTS ARMY Philippines

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Bibliographic Details
Main Authors: Casalme, James Kevin, Dizon, Joseph, Laguna, Jeselle Rose, Pamaong, Maria Theresa, Salonga, Norby Roque, Soriano, Shania Darla
Format: text
Published: Animo Repository 2021
Subjects:
Consumer behavior—Philippines
Popular culture—Philippines—Korean influences
Growth and Development
Other Languages, Societies, and Cultures
Online Access:https://animorepository.dlsu.edu.ph/faculty_research/8663
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Institution: De La Salle University

Internet

https://animorepository.dlsu.edu.ph/faculty_research/8663

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