Adherence to quarantine protocols to prevent the spread of COVID-19: The moderating effect of social media campaigns

• Main Author: Guillen, Nelson B., Jr.
• Format: text
• Published: Animo Repository 2021
• Subjects: Communication in public health; Social media in medicine; COVID-19 (Disease) in mass media; Public Health Education and Promotion; Social Media
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/9543
• Institution: De La Salle University

This study focuses on Metro Manila in the Philippines in preventing the spread of the novel coronavirus or COVID-19 through analyzing the moderating effect of social media campaigns on adherence to COVID-19 protocols. Metro Manila is the pandemic’s epicenter with a strict implementation of quarantin...