Customer retention : atonement oriented recovery strategies in the retail banking industry in Malaysia
Customer retention : atonement oriented recovery strategies in the retail banking industry in Malaysia by Yeop Yunus Nek Kamal, M Goury Arsalan, Abd Razak Ahmad Zainal Abidin, Md Latip Nor Azrin,
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Format: | article |
Language: | zsm |
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Universiti Pendidikan Sultan Idris
2017
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Online Access: | https://ir.upsi.edu.my/detailsg.php?det=3610 https://ir.upsi.edu.my/detailsg.php?det=3610 |
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Institution: | Universiti Pendidikan Sultan Idris |
Language: | zsm |
Summary: | Customer retention : atonement oriented recovery strategies in the retail banking industry in Malaysia by Yeop Yunus Nek Kamal, M Goury Arsalan, Abd Razak Ahmad Zainal Abidin, Md Latip Nor Azrin, |
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