Customer retention : atonement oriented recovery strategies in the retail banking industry in Malaysia

Customer retention : atonement oriented recovery strategies in the retail banking industry in Malaysia by Yeop Yunus Nek Kamal, M Goury Arsalan, Abd Razak Ahmad Zainal Abidin, Md Latip Nor Azrin,

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Bibliographic Details
Main Author: Yeop Yunus Nek Kamal, M Goury Arsalan, Abd Razak Ahmad Zainal Abidin, Md Latip Nor Azrin
Format: article
Language:zsm
Published: Universiti Pendidikan Sultan Idris 2017
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Online Access:https://ir.upsi.edu.my/detailsg.php?det=3610
https://ir.upsi.edu.my/detailsg.php?det=3610
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Institution: Universiti Pendidikan Sultan Idris
Language: zsm

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