Regional Cultural Differences in How Students Customize Their Avatars in Technology-Enhanced Learning

• Main Authors: Yarzebinski, Evelyn, Dumdumaya, Cristina E, Rodrigo, Ma. Mercedes T, Matsuda, Noboru, Ogan, Amy
• Format: text
• Published: Archīum Ateneo 2017
• Subjects: Avatar; Personalized learning systems; Culture; Computer Sciences
• Online Access: https://archium.ateneo.edu/discs-faculty-pubs/58; https://link.springer.com/chapter/10.1007/978-3-319-61425-0_73
• Institution: Ateneo De Manila University

As AIED systems with agents and avatars are used by students in different world regions, we expect students to prefer ones that look like them according to the Similarity Attraction Hypothesis. We investigate this effect via a system with a customizable avatar deployed in 2 US regions and 2 Philippi...