The Art of Rural Business

Grameen Shakti has mastered the art of rural business. Sixteen years ago, the Bangladesh-based renewable energy company was a pioneer in an unexplored market. It had to learn its business from scratch, including how to market solar technology while finding ways to benefit local communities. This wou...

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Bibliographic Details
Main Author: Wimmer, Nancy
Format: text
Published: Archīum Ateneo 2013
Online Access:https://archium.ateneo.edu/jmgs/vol1/iss2/7
https://archium.ateneo.edu/context/jmgs/article/1025/viewcontent/the_art_of_rural_business.pdf
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Institution: Ateneo De Manila University