The Art of Rural Business
Grameen Shakti has mastered the art of rural business. Sixteen years ago, the Bangladesh-based renewable energy company was a pioneer in an unexplored market. It had to learn its business from scratch, including how to market solar technology while finding ways to benefit local communities. This wou...
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Main Author: | Wimmer, Nancy |
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Format: | text |
Published: |
Archīum Ateneo
2013
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Online Access: | https://archium.ateneo.edu/jmgs/vol1/iss2/7 https://archium.ateneo.edu/context/jmgs/article/1025/viewcontent/the_art_of_rural_business.pdf |
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Institution: | Ateneo De Manila University |
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