The Art of Rural Business

• المؤلف الرئيسي: Wimmer, Nancy
• التنسيق: text
• منشور في: Archīum Ateneo 2013
• الوصول للمادة أونلاين: https://archium.ateneo.edu/jmgs/vol1/iss2/7; https://archium.ateneo.edu/context/jmgs/article/1025/viewcontent/the_art_of_rural_business.pdf
• المؤسسة: Ateneo De Manila University

Grameen Shakti has mastered the art of rural business. Sixteen years ago, the Bangladesh-based renewable energy company was a pioneer in an unexplored market. It had to learn its business from scratch, including how to market solar technology while finding ways to benefit local communities. This wou...