The Theory of Planned Behavior and Its Influences on Willingness-To-Pay for Green Air Travel: A Values Orientation Perspective

The Theory of Planned Behavior and Its Influences on Willingness-To-Pay for Green Air Travel: A Values Orientation Perspective

Civil aviation’s contribution to the increase in greenhouse gas (GHG) emissions is well established. Similarly, the tourism or leisure travel sector is known as the major driver of commercial air travel. While mitigation efforts to reduce the sector’s impact, such as carbon offsetting, are available...

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Bibliographic Details
Main Authors: Yraola III, Silvestre D., Mendiola, Anna A.
Format: text
Published: Archīum Ateneo 2024
Subjects:
pro-environmental behavior; value-belief-norm theory; carbon offsets; greenhouse gas emissions; civil aviation
Online Access:https://archium.ateneo.edu/jmgs/vol12/iss1/4
https://archium.ateneo.edu/context/jmgs/article/1226/viewcontent/JMGS_2012.1_20__20Yraola_20_26_20Mendiola_20__20The_20Theory_20of_20Planned_20Behavior_20__20L2_20SPACING.pdf
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Institution: Ateneo De Manila University

Internet

https://archium.ateneo.edu/jmgs/vol12/iss1/4
https://archium.ateneo.edu/context/jmgs/article/1226/viewcontent/JMGS_2012.1_20__20Yraola_20_26_20Mendiola_20__20The_20Theory_20of_20Planned_20Behavior_20__20L2_20SPACING.pdf

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