The Theory of Planned Behavior and Its Influences on Willingness-To-Pay for Green Air Travel: A Values Orientation Perspective

• Main Authors: Yraola III, Silvestre D., Mendiola, Anna A.
• Format: text
• Published: Archīum Ateneo 2024
• Subjects: pro-environmental behavior; value-belief-norm theory; carbon offsets; greenhouse gas emissions; civil aviation
• Online Access: https://archium.ateneo.edu/jmgs/vol12/iss1/4; https://archium.ateneo.edu/context/jmgs/article/1226/viewcontent/JMGS_2012.1_20__20Yraola_20_26_20Mendiola_20__20The_20Theory_20of_20Planned_20Behavior_20__20L2_20SPACING.pdf
• Institution: Ateneo De Manila University

Civil aviation’s contribution to the increase in greenhouse gas (GHG) emissions is well established. Similarly, the tourism or leisure travel sector is known as the major driver of commercial air travel. While mitigation efforts to reduce the sector’s impact, such as carbon offsetting, are available...