The Theory of Planned Behavior and Its Influences on Willingness-To-Pay for Green Air Travel: A Values Orientation Perspective
Civil aviation’s contribution to the increase in greenhouse gas (GHG) emissions is well established. Similarly, the tourism or leisure travel sector is known as the major driver of commercial air travel. While mitigation efforts to reduce the sector’s impact, such as carbon offsetting, are available...
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| Format: | text |
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Archīum Ateneo
2024
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| Online Access: | https://archium.ateneo.edu/jmgs/vol12/iss1/4 https://archium.ateneo.edu/context/jmgs/article/1226/viewcontent/JMGS_2012.1_20__20Yraola_20_26_20Mendiola_20__20The_20Theory_20of_20Planned_20Behavior_20__20L2_20SPACING.pdf |
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| Institution: | Ateneo De Manila University |