Japan's Soft Power and "Grand Fictions" in Global Venues: Japanese Pop Culture Franchises and Fictionality-based Tactics

This article discusses the notion of soft power and how Japan’s government has recently made use of imaginary characters from “manga” and “anime” to promote the country’s appeal. I focus on the official video clip for the Tokyo 2020 Olympics, first released in 2016. This montage features not only Ja...

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Bibliographic Details
Main Author: Pellitteri, Marco
Format: text
Published: Archīum Ateneo 2024
Subjects:
Online Access:https://archium.ateneo.edu/kk/vol1/iss32/21
https://archium.ateneo.edu/context/kk/article/1791/viewcontent/KK_2032_2C_202019_2021_20Special_20Forum_20Kritika_20__20Pellitteri.pdf
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Institution: Ateneo De Manila University