Japan's Soft Power and "Grand Fictions" in Global Venues: Japanese Pop Culture Franchises and Fictionality-based Tactics

• Main Author: Pellitteri, Marco
• Format: text
• Published: Archīum Ateneo 2024
• Subjects: anime/manga/video games; genius loci; Grand Fictions; Japan; soft power; Tokyo Olympics
• Online Access: https://archium.ateneo.edu/kk/vol1/iss32/21; https://archium.ateneo.edu/context/kk/article/1791/viewcontent/KK_2032_2C_202019_2021_20Special_20Forum_20Kritika_20__20Pellitteri.pdf
• Institution: Ateneo De Manila University

This article discusses the notion of soft power and how Japan’s government has recently made use of imaginary characters from “manga” and “anime” to promote the country’s appeal. I focus on the official video clip for the Tokyo 2020 Olympics, first released in 2016. This montage features not only Ja...