Southwest's acquisition of AirTran: an analysis of short-term stock performance

This paper examines the short-term stock performance of Southwest Airlines and AirTran Airways using time series data consisting of daily and cumulative abnormal returns ± 60 trading days around the merger announcement and merger completion dates. The impact of Southwest's announcement to acqui...

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Bibliographic Details
Main Authors: Manuela, Wilfred S, Jr, Rhoades, Dawna L
Format: text
Published: Archīum Ateneo 2013
Subjects:
Online Access:https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/4
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Institution: Ateneo De Manila University