Role of Human Resources in Memorable Customer Experience
The realm of customer experience in marketing is constantly evolving due in no small part to technological advancements. This article tackles the significance of human resources and how it is threatened by artificial intelligence. It presents a significant contribution by introducing a critical real...
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| Format: | text |
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Archīum Ateneo
2024
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| Online Access: | https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/33 https://doi.org/10.1007/s43546-023-00622-1 |
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| Institution: | Ateneo De Manila University |