Role of Human Resources in Memorable Customer Experience

• Main Author: Triviño, Jyro B
• Format: text
• Published: Archīum Ateneo 2024
• Subjects: Customer experience; Human resources; Critical realist theory; Positivist theory; Business; Human Resources Management
• Online Access: https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/33; https://doi.org/10.1007/s43546-023-00622-1
• Institution: Ateneo De Manila University

The realm of customer experience in marketing is constantly evolving due in no small part to technological advancements. This article tackles the significance of human resources and how it is threatened by artificial intelligence. It presents a significant contribution by introducing a critical real...