Comprehensive Literature Review of Customer Experience Paradigms

• Main Author: Triviño, Jyro B
• Format: text
• Published: Archīum Ateneo 2024
• Subjects: customer experience; touchpoints; individual context; discrete emotions; marketing; Business; Marketing
• Online Access: https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/36; https://journal.bmu.edu.in/journal-files/Comprehensive_Literature.pdf
• Institution: Ateneo De Manila University

This paper aims to explore customer experience extensively within the existing literature. Commencing with a critical examination of the current landscape and the controversies it encapsulates, the paper will focus on diverse definitions of customer experience and its constituent elements such as to...