Culture masquerading, identity and organizational commitment

• Main Author: Hechanova, Ma. Regina
• Format: text
• Published: Archīum Ateneo 2012
• Subjects: call centre; colonialization; culture masquerading; identity; organization commitment; Philippines; Industrial and Organizational Psychology; Psychology
• Online Access: https://archium.ateneo.edu/psychology-faculty-pubs/46; https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1467-839X.2012.01377.x
• Institution: Ateneo De Manila University

This mixed method study examines the impact of culture masquerading among 488 Filipino customer service representatives handling international accounts. Culture masquerading is practised via taking on foreign names, locations and nationalities. Applying social identity theory, it is hypothesized and...