A comparative study on consumers' perception on the appeal of celebrity endorsers and hair care experts among selected beauty conscious consumers of Dasmariñas City.

A comparative study on consumers' perception on the appeal of celebrity endorsers and hair care experts among selected beauty conscious consumers of Dasmariñas City.

ABSTRACT see Upload (COM 537 2017)

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Bibliographic Details
Main Authors: Bayot, Anne Charri Jane A., Biason, Mark Anthony M., Tenorio, Denisse Audrey L.
Format: Theses and Dissertations NonPeerReviewed
Published: 2017
Subjects:
HT Communities. Classes. Races
Online Access:http://thesis.dlsud.edu.ph/6455/1/BayotBiasonTenorio.pdf
http://thesis.dlsud.edu.ph/6455/2/COM%20537%202017.pdf
http://thesis.dlsud.edu.ph/6455/
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Institution: De La Salle University
Description
Summary:ABSTRACT see Upload (COM 537 2017)

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