A comparative study on consumers' perception on the appeal of celebrity endorsers and hair care experts among selected beauty conscious consumers of Dasmariñas City.
ABSTRACT see Upload (COM 537 2017)
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Main Authors: | Bayot, Anne Charri Jane A., Biason, Mark Anthony M., Tenorio, Denisse Audrey L. |
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Format: | Theses and Dissertations NonPeerReviewed |
Published: |
2017
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Subjects: | |
Online Access: | http://thesis.dlsud.edu.ph/6455/1/BayotBiasonTenorio.pdf http://thesis.dlsud.edu.ph/6455/2/COM%20537%202017.pdf http://thesis.dlsud.edu.ph/6455/ |
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Institution: | De La Salle University |
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